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Community Relations Specialist

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Position Details

Position Information

This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees may be required to follow other job-related instructions and to perform other job-related duties as requested, subject to all applicable state and federal laws. Certain job functions described herein may be subject to possible modification in accordance with applicable state and federal laws.

Position Title Community Relations Specialist
Job Code 04801
Pay Grade C4
FLSA Non-Exempt
Job Description Summary

Utilize a variety of communication methods that relay the City’s messages to internal and external audiences in a professional and visually appealing manner.

Essential Job Functions

•Initiates, plans and implements public communications programs to improve customer service and promote internal and external understanding of services, projects, programs, and policies.

•Manages media relations and acts as a spokesperson.

•Prepares and presents informational programs to civic groups, community stakeholders and working groups. Responds to internal and external correspondence and requests for information.

•Oversees concept, design and implementation of advertising and marketing campaigns for print, radio, television, web and social media.

•Utilize graphic design software and design principles to produce newsletters, brochures, ads, signage, invitations, cards, posters, flyers, and other materials.

•Write and edit content for a variety of publications; press releases, reports, website and social media content.

•Assist in web design and development with the Webmaster to keep website information timely and accurate. Maintain/respond to social media outlets in a timely fashion.

•Act as records custodian. Coordinate Sunshine Law requests from the public for city related information.

Ancillary Job Functions

•Represent the department on committees and in planning exhibits and other displays.

•Arrange meetings between City communicators and local media or citizens.

•Perform other related duties as assigned.

Education and Experience - An equivalent combination of education, training and experience will be considered

•Bachelor’s degree in Communications, Journalism, Public Relations, or related field required.

•Minimum of three years relevant experience in the public communications field.

•Must maintain a valid driver’s license.

Knowledge, Skills and Abilities which may be representative, but not all-inclusive of those commonly associated with this position

•Knowledge of the principles, methods, and practices involved in presenting information through public news media or other publications.

•Knowledge of English grammar, Associated Press style, various communication media uses, format requirements, audiences, etc.

•Knowledge of Microsoft Office products, web editing software and social media practices and with some positions proficient in Adobe Creative Suite.

•Knowledge of research methods and practices.

•Ability to communicate complex ideas effectively, both orally and in writing. Act as an art director for graphic design projects, experience with basic graphic design practices.

•Ability to conduct research and prepare analyses and reports.

•Ability to establish and maintain effective working relationships with other employees, media representatives, civic groups, and the general public.

Work Environment – Environmental or atmospheric conditions commonly associated with the performance of the functions of this job

•General office conditions.

•May be exposed to moderate noise levels.

•Some positions may require occasional work in varying, inclement outdoor weather conditions.

Physical Abilities that are commonly associated with the performance of the functions of this job. The physical demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions

•Must be able to sit, talk, and listen for extended periods of time.

•Must be able to drive, reach with hands/arms, and stoop/crouch.

•Must have clarity of vision and ability to identify/distinguish colors for photographing city activities.

•Must be able to have repetitive wrist, hand and/or finger movement to type and work on computer.

•Must be able to sit, talk, and listen for extended periods of time.

•May be required to stand for extended periods of time to conduct presentation and media events.

•Must be able to drive, reach with hands/arms, and stoop/crouch.

•Must have clarity of vision and ability to identify/distinguish colors for photographing city activities.

•Must be able to have repetitive wrist, hand and/or finger movement to type and work on computer.

•Must have finger dexterity and hand-eye coordination to work on computer, telephone, and related office equipment.

•May be required to lift up to 10 pounds.

•Regular attendance is a necessary and essential function.

Supervision Exercised

None.